{"id":5153,"date":"2024-03-29T15:47:55","date_gmt":"2024-03-29T14:47:55","guid":{"rendered":"https:\/\/nouveau.lucia-rapetti.com\/?page_id=5153"},"modified":"2025-05-12T14:38:09","modified_gmt":"2025-05-12T12:38:09","slug":"what-is-clean-beauty","status":"publish","type":"page","link":"https:\/\/lucia-rapetti.com\/en\/clean-beauty-cosmetics\/what-is-clean-beauty\/","title":{"rendered":"What is clean beauty?"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"5153\" class=\"elementor elementor-5153\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-776b3e2 e-flex e-con-boxed e-con e-parent\" data-id=\"776b3e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b78594 elementor-widget elementor-widget-heading\" data-id=\"2b78594\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What is Clean Beauty? Origins and definition<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a416d36 e-flex e-con-boxed e-con e-parent\" data-id=\"a416d36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bedbc2 elementor-widget elementor-widget-text-editor\" data-id=\"4bedbc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"285\" data-end=\"670\">Today, more than ever, consumers want to understand what they are applying to their skin. Ingredients, origin, long-term effects, environmental impact... the <a href=\"https:\/\/lucia-rapetti.com\/en\/clean-beauty-cosmetics\/\">clean beauty cosmetics<\/a> is entering a new era of transparency, ethics and respect. It is against this backdrop that the <strong data-start=\"586\" data-end=\"602\">Clean Beauty<\/strong>, This is a fundamental trend that has become a real movement of awareness.<\/p><p class=\"\" data-start=\"672\" data-end=\"974\">But far from being just a fad, Clean Beauty responds to a deep-seated demand for more responsible beauty that takes care of people and the planet. In a world saturated with marketing promises and complex formulations, Clean Beauty puts simplicity and safety back at the heart of skincare.<\/p><p class=\"\" data-start=\"976\" data-end=\"1356\">In this dossier, we invite you to <strong data-start=\"1021\" data-end=\"1072\">understand what Clean Beauty really is<\/strong>, Beyond clich\u00e9s and amalgams. Is it organic? Is it 100 % natural? Should synthetic cosmetics be avoided at all costs? We're lifting the veil on an approach that puts the environment first.\u2019<strong data-start=\"1275\" data-end=\"1295\">smooth efficiency<\/strong>, the <strong data-start=\"1300\" data-end=\"1325\">reasoned formulation<\/strong> and the <strong data-start=\"1332\" data-end=\"1355\">total transparency<\/strong>.<\/p><p class=\"\" data-start=\"1358\" data-end=\"1601\">At <strong data-start=\"1363\" data-end=\"1380\">Lucia Rapetti<\/strong>, This approach is a matter of course. Our skincare products have always combined dermatological science with respect for the skin. Our formulas are designed to be safe, effective and in line with the values of Clean Beauty.<\/p><p class=\"\" data-start=\"1603\" data-end=\"1776\">Ready to explore a new way of looking after yourself? Discover below the origins, the pillars and the true meaning of this clean and committed beauty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90662db elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90662db\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-88058b7\" data-id=\"88058b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c65afb elementor-widget elementor-widget-text-editor\" data-id=\"6c65afb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><strong data-start=\"251\" data-end=\"267\">Clean Beauty<\/strong>: a term that has come to the fore in recent years in the world of cosmetics. But what does it really mean? Behind this name lies a new vision of beauty, more ethical, more transparent, and above all more respectful of the skin and the environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2148a65\" data-id=\"2148a65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14e5c50 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"14e5c50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"534\" height=\"650\" src=\"https:\/\/lucia-rapetti.com\/wp-content\/uploads\/2023\/07\/LR-sito-hp-clean-beauty2.jpg\" class=\"attachment-full size-full wp-image-1850\" alt=\"clean beauty product\" srcset=\"https:\/\/lucia-rapetti.com\/wp-content\/uploads\/2023\/07\/LR-sito-hp-clean-beauty2.jpg 534w, https:\/\/lucia-rapetti.com\/wp-content\/uploads\/2023\/07\/LR-sito-hp-clean-beauty2-246x300.jpg 246w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0df5397 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0df5397\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9ec4c81\" data-id=\"9ec4c81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d24726b elementor-widget elementor-widget-image\" data-id=\"d24726b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"534\" height=\"650\" src=\"https:\/\/lucia-rapetti.com\/wp-content\/uploads\/2023\/07\/LR-sito-estetista.jpg\" class=\"attachment-full size-full wp-image-2045\" alt=\"natural beauty care\" srcset=\"https:\/\/lucia-rapetti.com\/wp-content\/uploads\/2023\/07\/LR-sito-estetista.jpg 534w, https:\/\/lucia-rapetti.com\/wp-content\/uploads\/2023\/07\/LR-sito-estetista-246x300.jpg 246w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-21dc53e\" data-id=\"21dc53e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b549db elementor-widget elementor-widget-heading\" data-id=\"4b549db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The birth of the Clean Beauty movement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ee3c5 elementor-widget elementor-widget-text-editor\" data-id=\"47ee3c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">The Clean Beauty concept originated in the United States, in response to growing consumer concern about the chemical, allergenic or controversial ingredients present in traditional cosmetics. This approach seeks to favour formulations that are <strong data-start=\"872\" data-end=\"883\">clean<\/strong>, safe, and understandable, while limiting environmental impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-cd7c6cf e-flex e-con-boxed e-con e-parent\" data-id=\"cd7c6cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a4998b elementor-widget elementor-widget-text-editor\" data-id=\"1a4998b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"\" data-start=\"961\" data-end=\"1013\">Clean Beauty doesn't have to be organic<\/h2><p class=\"translation-block\" data-start=\"1015\" data-end=\"1439\">Contrary to popular belief, Clean Beauty does not necessarily mean that the product is organic or 100 % natural. The approach is aimed above all at <strong data-start=\"1162\" data-end=\"1174\">safety<\/strong>, <strong data-start=\"1179\" data-end=\"1195\">transparency<\/strong> and <strong data-start=\"1203\" data-end=\"1226\">ethical composition<\/strong>, whether the ingredients are of natural or synthetic origin. The aim: to avoid substances suspected of being harmful to health (parabens, silicones, sulphates, phthalates, endocrine disruptors...).<\/p><hr class=\"\" data-start=\"1441\" data-end=\"1444\" \/><h2 class=\"\" data-start=\"1446\" data-end=\"1482\">The pillars of Clean Beauty<\/h2><p class=\"translation-block\" data-start=\"1484\" data-end=\"1831\">\u2714\ufe0f <strong data-start=\"1487\" data-end=\"1511\">Simplified formulas<\/strong>: shorter, readable ingredient lists.<br data-start=\"1564\" data-end=\"1567\">\u2714\ufe0f <strong data-start=\"1570\" data-end=\"1602\">Safe and ethical ingredients<\/strong>: rigorous selection of skin-friendly ingredients.<br data-start=\"1663\" data-end=\"1666\">\u2714\ufe0f <strong data-start=\"1669\" data-end=\"1685\">Transparency<\/strong>: clear, honest information for consumers.<br data-start=\"1743\" data-end=\"1746\">\u2714\ufe0f <strong data-start=\"1749\" data-end=\"1779\">Environmental commitment<\/strong>: eco-responsible packaging and sustainable production.<\/p><hr class=\"\" data-start=\"1833\" data-end=\"1836\" \/><h2 class=\"\" data-start=\"1838\" data-end=\"1878\">Clean Beauty at Lucia Rapetti<\/h2><p class=\"translation-block\" data-start=\"1880\" data-end=\"2223\">At <strong data-start=\"1885\" data-end=\"1902\">Lucia Rapetti<\/strong>, we go beyond trends. Our formulas are designed to combine dermo-cosmetic effectiveness with respect for the skin. Our skincare products are a natural part of the Clean Beauty philosophy: carefully selected active ingredients, dermatologically tested formulas and a deep ethical commitment.<\/p><p class=\"translation-block\" data-start=\"2225\" data-end=\"2335\">\ud83d\udc49 <strong data-start=\"2228\" data-end=\"2333\"><a class=\"\" href=\"https:\/\/lucia-rapetti.com\/en\/clean-beauty-cosmetics\/\" target=\"_new\" rel=\"noopener\" data-start=\"2230\" data-end=\"2331\">Discover our selection of Clean Beauty skincare<\/a><\/strong>.<\/p><hr class=\"\" data-start=\"2337\" data-end=\"2340\" \/><h2 class=\"\" data-start=\"2342\" data-end=\"2358\">Conclusion<\/h2><p class=\"translation-block\" data-start=\"2360\" data-end=\"2622\">Adopting Clean Beauty means choosing a more conscious and sustainable form of beauty, without compromising on efficacy or safety.<br data-start=\"2489\" data-end=\"2492\">Lucia Rapetti will help you to achieve this by combining innovation, respect for the skin and a love of responsible cosmetics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6112ef5 elementor-widget elementor-widget-spacer\" data-id=\"6112ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0dc4c79 e-flex e-con-boxed e-con e-parent\" data-id=\"0dc4c79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e08113 e-flex e-con-boxed e-con e-parent\" data-id=\"3e08113\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55a4c48 elementor-widget elementor-widget-text-editor\" data-id=\"55a4c48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>See also:<\/h3><ul><li><a href=\"https:\/\/lucia-rapetti.com\/en\/clean-beauty-cosmetics\/how-to-test-a-clean-beauty-cream\/\">How do I test a clean beauty cream?<\/a><\/li><li><a href=\"https:\/\/lucia-rapetti.com\/en\/clean-beauty-cosmetics\/how-to-tell-if-a-cosmetic-is-good\/\">How to<\/a> know if a cosmetic is good?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Qu\u2019est-ce que la Clean Beauty ? Origines et d\u00e9finition Aujourd\u2019hui, plus que jamais, les consommateurs souhaitent comprendre ce qu\u2019ils appliquent sur leur peau. Ingr\u00e9dients, origine, effets \u00e0 long terme, impact environnemental\u2026 la cosm\u00e9tique clean beauty entre dans une \u00e8re nouvelle, faite de transparence, d\u2019\u00e9thique et de respect. C\u2019est dans ce contexte qu\u2019est n\u00e9e la Clean [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":2117,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-5153","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u2019est-ce que la Clean Beauty ? D\u00e9finition &amp; origines | Lucia Rapetti<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la signification de la Clean Beauty : une cosm\u00e9tique plus propre, respectueuse et transparente, sans compromis sur l&#039;efficacit\u00e9. Lucia Rapetti vous guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lucia-rapetti.com\/en\/clean-beauty-cosmetics\/what-is-clean-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u2019est-ce que la Clean Beauty ? D\u00e9finition &amp; origines | Lucia Rapetti\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez la signification de la Clean Beauty : une cosm\u00e9tique plus propre, respectueuse et transparente, sans compromis sur l&#039;efficacit\u00e9. 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