What is Clean Beauty? Origins and definition

Today, more than ever, consumers want to understand what they are applying to their skin. Ingredients, origin, long-term effects, environmental impact... the clean beauty cosmetics is entering a new era of transparency, ethics and respect. It is against this backdrop that the Clean Beauty, This is a fundamental trend that has become a real movement of awareness.

But far from being just a fad, Clean Beauty responds to a deep-seated demand for more responsible beauty that takes care of people and the planet. In a world saturated with marketing promises and complex formulations, Clean Beauty puts simplicity and safety back at the heart of skincare.

In this dossier, we invite you to understand what Clean Beauty really is, Beyond clichés and amalgams. Is it organic? Is it 100 % natural? Should synthetic cosmetics be avoided at all costs? We're lifting the veil on an approach that puts the environment first.’smooth efficiency, the reasoned formulation and the total transparency.

At Lucia Rapetti, This approach is a matter of course. Our skincare products have always combined dermatological science with respect for the skin. Our formulas are designed to be safe, effective and in line with the values of Clean Beauty.

Ready to explore a new way of looking after yourself? Discover below the origins, the pillars and the true meaning of this clean and committed beauty.

Clean Beauty: a term that has come to the fore in recent years in the world of cosmetics. But what does it really mean? Behind this name lies a new vision of beauty, more ethical, more transparent, and above all more respectful of the skin and the environment.

The birth of the Clean Beauty movement

The Clean Beauty concept originated in the United States, in response to growing consumer concern about the chemical, allergenic or controversial ingredients present in traditional cosmetics. This approach seeks to favour formulations that are clean, safe, and understandable, while limiting environmental impact.

Clean Beauty doesn't have to be organic

Contrary to popular belief, Clean Beauty does not necessarily mean that the product is organic or 100 % natural. The approach is aimed above all at safety, transparency and ethical composition, whether the ingredients are of natural or synthetic origin. The aim: to avoid substances suspected of being harmful to health (parabens, silicones, sulphates, phthalates, endocrine disruptors...).

The pillars of Clean Beauty

✔️ Simplified formulas: shorter, readable ingredient lists.
✔️ Safe and ethical ingredients: rigorous selection of skin-friendly ingredients.
✔️ Transparency: clear, honest information for consumers.
✔️ Environmental commitment: eco-responsible packaging and sustainable production.

Clean Beauty at Lucia Rapetti

At Lucia Rapetti, we go beyond trends. Our formulas are designed to combine dermo-cosmetic effectiveness with respect for the skin. Our skincare products are a natural part of the Clean Beauty philosophy: carefully selected active ingredients, dermatologically tested formulas and a deep ethical commitment.

👉 Discover our selection of Clean Beauty skincare.

Conclusion

Adopting Clean Beauty means choosing a more conscious and sustainable form of beauty, without compromising on efficacy or safety.
Lucia Rapetti will help you to achieve this by combining innovation, respect for the skin and a love of responsible cosmetics.