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What is Clean Beauty?
Clean Beauty, or clean beauty, is an increasingly popular trend in the cosmetics industry. It is defined by the use of beauty products manufactured without ingredients that are potentially harmful to human health or the environment. Clean Beauty products are free from parabens, sulphates, phthalates, silicones and other controversial chemical compounds. What's more, they use natural, organic and sustainable ingredients.
Origins and Evolution of the Clean Beauty Movement
The Clean Beauty movement has its roots in growing consumer awareness of the negative effects of certain synthetic ingredients on health and the environment. Revelations about the presence of toxic substances in many traditional beauty products have prompted consumers to look for safer, more natural alternatives. As a result, many brands have adopted more transparent and ethical formulations.
Why is Clean Beauty important for your skin?
Clean Beauty products are designed to be gentle and kind to the skin, minimising the risk of irritation and allergic reactions. They use ingredients from sustainable and often organic sources, which reduces exposure to pesticides and other harsh chemicals. What's more, these products are often rich in antioxidants, vitamins and minerals, contributing to healthier, more radiant skin.
Trends and Growth in the Clean Beauty Market
The global Clean Beauty market is growing rapidly. In 2021, it was valued at $6.5 billion and is expected to reach $15.3 billion by 2028. This expansion is mainly driven by an increase in demand for safe and ethical beauty products, particularly among younger generations such as millennials and Generation Z (The Conscious Insider) (Mintel Store).
Concerns and Challenges in the Clean Beauty Industry
Despite its success, Clean Beauty faces a number of challenges. The absence of universal industry standards leads to confusion among consumers as to what really constitutes a «clean» product. In addition, the threat of counterfeit products and greenwashing - misleading claims about eco-friendly practices - pose risks to the movement's credibility (Business Wire) (Mintel Store).
Consumer attitudes towards Clean Beauty
A recent study reveals that 63% of consumers consider Clean Beauty to be very important when buying cosmetic products. In addition, 81% of shoppers believe that brands should actively reduce plastic packaging. However, there is some mistrust, with more than half of consumers doubting the authenticity of some brands" Clean Beauty claims (CleanHub | Solving Plastic Pollution).
Environmental impact and sustainability
Clean Beauty consumers are concerned not only about the ingredients in products, but also about their environmental impact. Many are demanding sustainable and recyclable packaging and asking about the ethical practices of companies. Biodegradable, vegan and cruelty-free products are growing in popularity, reflecting a wider demand for environmentally friendly products (Business Wire) (CleanHub | Solving Plastic Pollution).
The future of Clean Beauty
The future of Clean Beauty looks bright with increasing consumer adoption and continued market expansion. Technological innovations such as augmented reality (AR) and artificial intelligence (AI) are also playing a key role, offering personalised and enhanced shopping experiences. A focus on sustainability and transparency will continue to drive market trends, strengthening consumer trust and loyalty (Business Wire) (Mintel Store).
A real revolution
Clean Beauty represents a genuine revolution in the cosmetics sector, aligning beauty practices with health and sustainability values. As consumers become increasingly aware of the impact of their beauty choices, demand for clean products continues to grow, shaping a more transparent and responsible market.
Read the full article : Clean beauty cosmetics by Lucia Rapetti
Clean Beauty according to Lucia Rapetti: Purity, Innovation and Commitment
🚫 Ingredients we exclude
| ❌ Controversial ingredient | ❓ Why we avoid it | ✅ Alternative chosen |
|---|---|---|
| Parabens | Suspected endocrine disrupters | Mild and natural preservatives |
| Non-biodegradable silicones | Occlusive, polluting | Vegetable oils, esters of natural origin |
| PEG / PPG | Polluting manufacturing processes (ethoxylation) | Emulsifiers of plant origin |
| Strong synthetic fragrances | Irritants for sensitive skin | 100 % natural or hypoallergenic fragrances |
| Mineral oils | From petrochemicals, non-renewable | Cold-pressed vegetable oils |
✅ These choices enable us to offer you skincare products that combine effectiveness, safety and sensory pleasure - in keeping with the Clean Beauty spirit we uphold.
Why choose Lucia Rapetti for your Clean Beauty routine?
Formulas free of parabens, silicones, PEGs, mineral oils.
Rigorous and respectful dermatological tests
Eco-responsible packaging
Cosmetics innovation laboratory active since 1998
Our products guarantee visible effectiveness without damaging the skin, in an ethical approach.
Discover our Clean Beauty selection
Adopt a complete skincare routine designed with your skin in mind:
Gentle cleansers that respect the skin's microbiota: Discover why the microbiota is essential for healthy skin
Serums concentrated in targeted active ingredients
Moisturising and anti-ageing creams without compromising on efficacy
Specific care for sensitive and mature skin: Our targeted care for sensitive and mature skin.
👉 Discover the Lucia Rapetti Clean Beauty range.
Conscious and responsible beauty
Adopting Clean Beauty means choosing cosmetics that respect you and the planet. Lucia Rapetti has been committed to this approach since the very beginning, combining science and nature to reveal the authentic beauty of your skin.
FAQ - Everything you need to know about Clean Beauty
What is Clean Beauty?
The Clean Beauty refers to a cosmetic approach that favours safe, transparent formulas that respect health and the environment. It excludes controversial ingredients and relies on carefully chosen active ingredients, without sacrificing effectiveness.
Why choose Clean Beauty cosmetics?
Clean Beauty cosmetics offer a healthier alternative, by limiting exposure to irritating or allergenic substances. It's an ethical approach that not only cares for your skin, but also for the planet.
Is Clean Beauty as effective as traditional cosmetics?
Yes! Clean Beauty is based on natural or biotechnological active ingredients that guarantee effective results, while respecting the skin's natural balance.
How can you recognise a Clean Beauty product?
A Clean Beauty treatment is distinguished by :
a short, understandable composition,
the absence of controversial ingredients (parabens, silicones, sulphates, etc.),
a transparent approach to the origin of assets and their usefulness.
Does Lucia Rapetti offer Clean Beauty products?
Yes, Lucia Rapetti designs skincare that respects the Clean Beauty spirit: safe formulas, dermatologically tested active ingredients and a conscious approach to your skin and the environment.
To find out more
At Lucia Rapetti, our commitment to Clean Beauty is based on informed and responsible choices. We follow the recommendations of cosmetology experts and use recognised databases to select our ingredients.
🔹 INCI Decoder - Independent analysis of cosmetic ingredients
🔹 EWG Skin Deep - US standard on ingredient safety
💡 We always give priority to tolerance, biodegradability and effectiveness, with respect for your skin and the environment.
